GRAZIELLA

Over the past twenty years Graziella has mastered the art of marketing and public relations by initiating and launching hundreds of successful campaigns for corporate, non-profit,  small businesses and individual artists. Her specialty is with, for and about the arts!

A native New Yorker, Graziella began her career in Marketing and Public Relations in 1984 as a fashion copywriter for Brylane, Inc. Graziella’s  event planning experience began at Rockefeller University in New York, where she worked as an administrator for the Dean and coordinated international scientific conferences and social events. Upon arriving in South Jersey in 1992, Graziella’s fluency in Italian landed her an Account Executive position at Ricci Associates Advertising, handling the agency’s largest account, Cento Fine Foods.

In 2003, Graziella’s passion for music, art and writing was transformed into a dream gig when she partnered with bassist and composer Warren Oree  and became co-founder and Executive Director of LifeLine Music Coaliton, Inc., a non-profit organization dedicated to preserving jazz and the arts in Philadelphia. Warren and Graziella produced their first festival that same year, the Philadelphia Jazz and Poetry Festival,  and every year since have  been the music producers  for the  West Oak Lane Jazz & Arts Festival. See lifelinemusiccoalition.com.

 Most recently, Graziella worked on  staff as Communications Manager for Rutgers Camden Center for the Arts where she was responsible for the ongoing development, organization and implementation of media strategies for concerts and events at the Gordon Theater and Stedman Gallery.

Graziella's freelance portfolio includes campaigns for Nagy Gallery; Garden State Plaza Mall; Pennsylvannia Radiology Associates; Gary Maddox's Barbecue Fundraiser; Zanzibar Blue; Musicopia and more.

Our Business

We specialize in Arts Marketing and Public Relations

PRESS

• Press Release writing and media placement

• Press Kit creation

• Audio / Visual / Multimedia presentations
  

• Webcasting

• Events from Concept to Completion

• Talent Acquisition

ONLINE MARKETING

• Website creation from concept to content and maintenance

• Web banners

• Social media – podcasts, facebook, twitter, myspace

• Logo and stationery designs

• Brochures

ADVERTISING

• Print Ad creation
  

• Media Buying
  

• Billboard design

• online banner design
  

• Radio spots

GRANT WRITING 

GRAZIELLA DINUZZO-D'AMELIO RESUME

Professional Summary

•  Over 20 years of Special Events, Marketing, Public Relations, and Advertising experience.

• Ability to conceive, create, and execute events for 10 to 10,000 people. 

•  Artist handler for major festival and events

• Successful grant and individual giving solicitation

• Strong relationship with key Delaware Valley media

• Experience creating and managing budgets of $1 million dollars +

• Superior networking, written and oral communication skills.

• Broad experience in conceiving, developing and executing external communications, including website, social media, ads, brochures, and multimedia.

•  Fluent in Italian, literate in Spanish.

• Knowledge of Tessitura and Google Ad Manager

• Board Member, Philadelphia Jazz Heritage Project at the University of the Arts, Philadelphia Jazz Coalition, City of Philadelphia and member Philadelphia Multicultural Affairs Congress (MAC)

Experience

•  Responsible for the ongoing development, organization, and implementation of media strategies that contribute to RCCA’s visibility throughout the state and region.
• Target the general public, the campus community, and specific groups for individual programs - over 40 diverse events and exhibitions per year
• Develop and implement strategies for regularly obtaining a range of print, broadcast and electronic media coverage for RCCA public, education and community arts programs.
• Oversee all artist details for adult and children public performances for the 650 seat Gordon Theater from booking and negotiating contracts to arrival and departure.
• Write copy for annual brochure, press releases, radio ad copy, display ads, talking points. website content and RCCA e-newsletter. 
• Oversee art and culture events at Gordon Theater, Stedman Art Gallery and Black Box Studio.

(SEASONAL)

• Co-founded LifeLine Music Coalition, Inc., a non-profit 501 C (3) organization dedicated to promoting and preserving jazz and the arts in Philadelphia.
• Music co-producer of the  West Oak Lane Jazz & Arts Festival in Philadelphia  since 2004.
• Negotiated major sponsorships with Philadelphia Daily News, WHERE Magazine, Jazz Times Magazine, WRTI 90.1 FM Radio, GPTMC; MAC; Independence Visitors Bureau, and Coca-Cola.
• Written and received grants and individual funding from national and regional sources
• Negotiate and book over 500 musicians yearly including: WAR; Teena Marie; The O’Jays; Jeffrey Osborne; Chaka Khan; Roy Ayers; Peabo Bryson; Benny Golson and more.
• Manage all artists’ contracts, ground transportation, dressing room and production
• Supervised over 100 volunteers as well as paid staff and security.
• Manage artist budgets
•  Organized annual Press Conferences and Artist Meet and Greet events.
• Produced the first Philadelphia Jazz & Poetry Festival in 2003.
• Co-produced the Longwood Gardens Wine & Jazz Festival, Schuylkill River Jazz Cruise, the Le Jardin  Jazz Series, Morris Arboretum Summer Jazz Series and Woodmere Art Museum Jazz Series.

•  Initiate and launch successful Public Relations and Special Events for major clients in the arts, medical and retail fields including:  Rutgers-Camden Center for the Arts;  Pennsylvania Radiology Associates; Gary Maddox’s Barbecue Fundraiser; Musicopia; Garden State Plaza Mall; Nagy Gallery; Garfield Park Academy; Garden State Plaza Mall  and Zanzibar Blue.

• Managed agency's largest account, Cento Fine Foods.
• Successfully implemented major marketing campaign for Cento’s introduction of Buitoni Pasta to the U.S. market, including the creation and presentation of the marketing launch in Italy.
• Generated new sales leads for agency
• Managed and set up several international trade shows per year

• Wrote creative, sales-oriented copy for one of the nation’s first fashion catalog companies.
• Major projects included the Victoria's Secret catalog launch.

• Executive Assistant to the Dean of Rockefeller University
• Planned and coordinated social and scientific events on behalf of the Office of the Dean
• Assisted in grant writing for Laboratory of Medical Biochemistry.

EDUCATION

Iona College

New Rochelle, New York

Bachelor of Business Administration (B.B.A.), 1984

Parsons School of Design

New York City, New York

Copywriting Certification, 1986